About CPM

CPM (Cost Per Mille) is a marketing term that refers to the cost of 1,000 advertisement impressions on a web page. It's a common metric used in online advertising campaigns.

CPM is particularly useful for brand awareness campaigns where the primary goal is to maximize visibility.

When to Use CPM

• Brand Awareness Campaigns: When your goal is to maximize visibility
• New Product Launches: To generate initial interest
• Comparing Ad Placements: To evaluate cost-efficiency across platforms
• Reach-Oriented Strategies: When you need to reach the largest audience

Industry Benchmarks

Average CPM rates vary by industry and platform:

• Social Media: $5-$10
• Display Ads: $2-$5
• Video Ads: $10-$30
• Programmatic: $1-$3
• Mobile Ads: $3-$10
• Native Advertising: $10-$30

Note: Actual rates depend on targeting, ad quality, and competition.